Zafar Imam has been appointed as chief executive officer (CEO) of FinShell, a financial services brand that powers Oppo Kash and Realme PaySa. Zafar is one of the co-founders of the company and has earlier held position of chief Business officer and director. Zafar’s new responsibilities include spearheading the business growth and operations.
Zafar has two decades plus experience in consumer banking and FinTechspace. He has served at Axis Bank for more than 13 years and worked in different roles building the consumer finance business.
Speaking on his new role, Zafar Imam said, “I’ve been associated with FinShell from its inception and the journey so far has been very exciting. I am delighted to take this responsibility of Chief Executive Officer. Varun was an integral part of the company, and I wish him all the best for his future endeavors. I look forward to spur the next level of growth for the company and expand the brand’s footprint across India and for the brand to emerge as a leading digital fin-tech with minimum or no human intervention.”

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