Xiaomi has launched its offline-to-online solution called Mi Commerce in India, which will help retailers pick up some eyeballs while people are staying home due to an outbreak of coronovirus. The Chinese company does not want to portray its new solution as a competitor against e-commerce companies – for which it already has Mi.com. However, Mi Commerce is designed as a “product discovery platform” on which Xiaomi’s exclusive stores will be able to showcase the products in their stock. Additionally, Xiaomi has plans for working capital loans for all its offline retail partners. The company has also announced a service waiver specifically for all frontline and police personnel.
More than 15 percent of Xiaomi’s retail partners are already operational in the country, due to the recent discounts in lockdown in the Green and Orange zones. The company is also estimating that 60 percent of the more than 10,000 exclusive retail partners will soon be operational. However, a major concern is Xiaomi And other smartphone manufacturers today have customers opposing purchases through offline stores. MI Commerce will help resolve the concern for the time being.
“During this time, a lot of customers may worry about going out of their house and walking into a physical store. We understand this and want to support all of our 10,000 retail partners, especially all exclusive retail partners such as Mi Home, Mi Stores and Mi Studios. For them, we are building this O2O solution, ”said Manu Kumar Jain, managing director of Xiaomi India while addressing reporters at a virtual briefing on Monday.
Mi Commerce Solutions will provide a hyperlocal experience through a web application from where customers will be able to find what they really need. This will be similar to the way you currently shop through online stores. Retailers will have their own dedicated URLs on the platform which they will be able to share online or offline through billboard or newspaper advertisements to showcase their portfolio. All of this is supposed to resume sales operations for offline customers and resume businesses for offline retailers.
For retailers using the Mi Commerce platform, Xiaomi will not be able to handle any specific logistics requirements. Instead, retailers themselves need to use their existing employees to fulfill a customer order from their order, as they will be able to gain some traction from the solution.
Not another e-commerce platform
One of the key things Xiaomi has revealed about Mi Commerce is that it will not be available as a standalone e-commerce platform. The company is instead trying to address upcoming challenges primarily for its retail partners, which are expected to see limited levels due to coronovirus outbreaks.
“It’s wrong to compare [Mi Commerce] As with any other e-commerce platform, ”said Muralikrishnan B, chief operating officer of Xiaomi India during the virtual briefing.
Through Mi Commerce, customers will be able to find various Xiaomi products from a screen that they want, pick up and then submit their order which will be received by the nearest Xiaomi store. The store will then establish a relationship with the customer and collect payment through an online medium, a UPI QR code states. After that, the store will call the customer to confirm the order and delivery time and eventually escalate the shipment through an in-house staff member.
Customers will be able to start shopping by sending a message or traveling on WhatsApp via Mi Commerce on +91 8861826286 Mi Commerce Web Application. This will connect them to their nearest retail store and its available inventory.
Initially, Xiaomi is operating Mi commerce in Kerala, though it is planned to roll out to all green and orange regions of India later this week.
Adventuress This also Tried to enable an O2O experience For retailers in the country, the initiative already resides in 100 cities across the country with a pilot, with local shops launched last month on Amazon’s initiative.
However, Xiaomi’s plans with Mi Commerce seem limited as it will not be available for all retail outlets near your location. There will also be no way for new retailers to join the platform – until and unless they are ready to set up a Xiaomi exclusive store.
Earlier this week, Xiaomi competitor Vivo Too Launched Apna Retail Smart Retail Business Program To help offline retailers in the country receive product related queries through their online stores. The company enabled customers to send their queries via an SMS message or Vivo India Facebook page.
Other initiatives in the pipeline
Apart from Mi Commerce, Xiaomi has announced that it will offer working capital loans to offline retailers. Mi Credit App. Details about the interest rate and other terms have not yet been revealed, however. The company is also ready to provide free service and discounts on spare parts to all frontline medical and police personnel in the country. Xiaomi consumers will also get “no walk-in” service for their devices in the coming days.
“Every customer who wants to go to a service center must take an online appointment or token on Mi.com and only then will we allow the customer to work. Jain told reporters, “At one point of time, we would allow only a few customers – two or three customers to enter a service center.”
Xiaomi is optimistic to see some positivity in the smartphone market. Despite this, it believes that the company will see a decline in the second quarter – primarily Coronavirus Outbreak, recently GST hike, And increased exchange rates.
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