China’s Tencent Holdings on Thursday launched its ‘Arena of Valor’ mobile game in Russia and the Middle East, capitalizing for online gaming in a global arena as millions remain stranded at home due to coronavirus lockdowns.

Ten cents The move makes the Chinese social media and gaming giant’s latest efforts receive half of its game revenue from overseas. The ratio more than doubled in the fourth quarter, to about 23 percent of its online game sales.

Arena of Velor, a multi-player role-playing game in which players hack and slash their way through the battlefield, will be available in 149 countries and territories after Thursday’s launch, including North Africa is.

“We want to capitalize on our profits in mobile gaming development and are really moving our mobile games forward while working with our partners,” said Vincent Gao, international business director at TiMe Studios, the largest game studio at TiMe Studios.

While Western gamers prefer desktops or consoles for more sophisticated play, the demand for mobile games is constantly increasing as powerful top-end smartphones become more accessible.

Tencent said that last year it will work on the world’s most popular desktop game League of Legends to Mobile, The Pokemon with a new mobile game and will also be launched. Call of duty Mobile in partnership with Activation.

The success of Arena of Velor in new markets, the international version of Honors of Kings which has been one of Tencent’s top grossing games for years, is significant for its international drive as the game has not reached a significant public following in the US and Europe. Launched in 2017.

It has achieved a strong place in Southeast Asia and Tencent said it is seeing consistent month-over-month growth in daily play numbers. It declined to disclose daily active user numbers, but said the game has 200 million registrations.

Tencent is now more aware of local sensitivities and is creating region-specific content by allowing regional managers to add regional content to the game to appeal to local audiences, Gao said.

He also said that Tencent is actively seeking new leadership and talent with the goal of building a new studio in North America that “produces original IP that has its appeal.”

He said, “Right now we have a team working on our global business in North America and plan to expand it into a full-fledged development studio that helps us understand global players and develop a strong global perspective Is, “he said.

Analysts say emerging markets such as Russia and the Middle East may offer more potential for Tencent, as many Chinese game companies have done well there.

© Thomson Reuters 2020