Chinese gaming giant NetEase on Monday announced a strategic partnership with Warner Bros. Interactive Entertainment to develop a new Lord of the Rings mobile game, furthering its pipeline following its secondary listing in Hong Kong. The new officially licensed strategy game, The Lord of the Rings: Rise to War, is based on the highly popular trilogy of books, NetEase said in a statement.

Netease, With opponent Tencent And other gaming firms, have seen increased revenue during the game COVID-19 As an epidemic, people spend more time in lockdown on their handsets and computers, aiming to slow the spread of the disease.

The release is the latest attempt by Chinese game developers to expand beyond their domestic market and has followed a different tie-up by NetEase last year Miracle And Free company.

Both Tencent and NetEase have vowed to get more income from overseas markets. Last year, a NetEase executive told Reuters that the company expects foreign revenues to account for 30 percent of its total over three years.

Nasdaq-listed NetEase raised at least $ 2.7 billion (about Rs 20,520 crore) in Hong Kong’s secondary offering last week, saying it would use the funds to fund its international expansion plans.

© Thomson Reuters 2020

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