Tencent’s flagship video game, Honor of the Kings, announced 100 million daily active users worldwide, saying it was expanding into other genres and tie-up with British luxury conglomerate Burberry.

The move comes as the world’s most lucrative mobile game celebrates its fifth anniversary and faces a challenge from the mobile version League of Legends, The world’s most popular desktop game.

League of Legends: Wild Rift, created by Ten cents Assistant, US Studio riot Games, Currently being tested in Asia.

“We’re going to expand how players can interact Honor of kings Create the world and a multidisciplinary brand experience that creates engagement both inside and outside the sport. This can include anime, movies, music and even live action series, “Lee Min, game director and general manager of Tencenti Timi Studio, Told Reuters in an interview.

Tencent said it would launch two new undisputed derivative games, extending the Honor of the King’s World from the multiplayer online Battle Arena to two more unspecified genres.

Respecting Kings, a multi-player role-playing game allows players to hack their way through the battlefield. Timmy Studios said on Sunday that it had officially licensed Bruce Lee Look at the game.

The honor of the Kings is the most successful game Tencent has made. China’s largest video game and social media company Tencent also saw the game as a perfect conduit to develop it into the now hugely popular escorts in China, as more and more young and accomplished Chinese spend money on video games. are willing to.

With $ 240 million (about Rs. 1,800 crore) in user spending, not including third-parties Android The store was the top grossing mobile game worldwide for September 2020 according to Honor of Kings Censor Tower. This represented an 87 percent increase from September 2019.

© Thomson Reuters 2020

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