Snapchat has rolled out its ‘Here for You’ feature in India that provides in-app support to users who may be experiencing a mental health or emotional crisis or those who want to learn more about these issues in order to help friends. Mariwala Health Initiative and the Manas Foundation are the first partners in India for Snapchat, who have created resources around anxiety, depression, loneliness, suicide and general mental health.
Users can access resources by searching for words such as ‘anxiety’, ‘depression’, ‘loneliness’, ‘suicide’, ‘mental health’ and ‘wellbeing’. The content covers topics such as ways to cope with mental health issues and how to spot signs in loved ones, as well as questions from the community, answered by clinical psychologists and mental health professionals.
“At Snap, we have always been inspired by the power real friendships have in supporting health and happiness. Now more than ever, in a socially distanced world, we see friendship and connection is vital to our wellbeing. Here For You was designed to empower our community with resources to help themselves, as well as educate on how to spot signs in loved ones. It’s great to partner with Mariwala Health Initiative and the Manas Foundation to do this – organisations with a great wealth of experience and expertise in India,” said Jennifer Park Stout, VP of Global Public Policy, Snap.
“For over two decades we have been striving to demystify mental health in India. Students, facing school and college closures, are missing out on robust dialogues, outdoors, experiential learning and interpersonal interactions that add to their well-being. For many, the loss of routine is also leading to erratic eating and sleeping schedules; which is directly linked to one’s mental health. This launch is a unique opportunity for users to relate with mental health as part of their everyday life. We want to tell them that it is ok to talk about mental health and Snapchat and Manas are here for you,” said Naveen Kumar, trustee & psychologist, Manas Foundation.

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