Samsung has brought 20,000 retailers online so that customers in India can buy Galaxy smartphones from nearby retailers, as e-commerce delivery for non-essentials is still not allowed in major cities. Samsung has partnered with Beno, a merchant payment platform, to bring retailers online and connect them with local customers. The company said that more than 20,000 retailers have already signed on to the platform and the move will be beneficial for both retailers and customers. Customers can browse and pay through Benno, physically swipe without using cash or even without a card, so the user experience should be for online shopping.

How does the Beno platform work?
Samsung first shares the dealer information with Beno after which the dealer receives the registration link of his mobile phone. The dealer then registers and downloads the Beno app. The dealer can then list all smartphones for sale and generate a link. The dealer can share the link via social media, WhatsApp and SMS, or even advertise in the area if he wishes. Customers in the retailer’s area can select their smartphone and make payment online, after which the dealer can receive the goods delivered to the customer.

Like most businesses in India, mobile phone companies and retailers have faced tough times in the last nearly 40 days. Samsung is trying to improve its sales by taking several steps, including the drop in prices of some of its smartphones. The new step is also in that direction and it is expected to benefit not only the company but also the retailers.


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