Pokémon Go is an uber-popular augmented reality mobile game from Niantic, which has a lifetime collection of $ 3.6 billion (approximately Rs 26,940.7 crore) since its launch on July 6, 2016, according to mobile intelligence sensor Sensor. The game inspires players to go out and see virtual Pokemon in places near them. However, during a coronovirus-inspired lockdown all over the world, in April Niantic changed the game mechanics, to make players equally fun. This proved to be particularly beneficial for the brand as the game showed collections of $ 445 million (approximately Rs. 3,330.5 crore) in the first half of 2020.
According to store intelligence an estimate From the sensor tower, Pokémon Go Faces stiff competition from fellow location-based mobile game Dragon Quest Walk square Enix, Which collected a total of $ 540 million (approximately Rs 4,041.8 crore) since its launch in September 2019. In comparison, Jurassic World Alive of Ludia collected $ 76.5 million (approximately Rs 572.5 crore) over two years. Ten cents Hunt Monsters posted a lifetime collection of approximately $ 70 million (approximately Rs 523.8 crore) since its launch from iOS alone in April 2019.
To date, Pokémon Go has seen a total of 576.7 million downloads. Of which, 105.2 million were watched in the US, where the sport is the most popular. Brazil ranks second with around 63 million downloads, followed by Mexico with 36 million.
Lion’s share in Pokémon Go’s collection Google play storeAccounting for 53.6 percent of total player spending. With over 450 million downloads, Google Play accounts for 78.3 percent of the game’s total downloads worldwide.
When strict lockdowns were imposed due to the global epidemic, it was expected that location-based world exploration could be a hit during the game period. However, in April, Pokémon Go Initiated Several updates that made the game indoors. This introduced the Remote Raid Pass, which allowed 20 gamers to participate in Ready Battle by going to the in-game Nearby screen. To purchase a pass for the same, players have to spend 100-in-game PokéOn, which can be purchased for $ 0.99 (about Rs. 75).
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