PlayStation, Sony’s flagship video game division, has become the latest major brand to join hundreds of others as it temporarily stops advertising on Facebook and Instagram. As part of the #StopHateForProfit campaign, several global brands have suspended advertisements on social media platforms, pressuring them to remove and reduce the amount of hate speech and negative content. The campaign has seen support from around 400 participants so far. PlayStation announced in a statement that the advertising ban would last until the end of July.

“In support of the #StopHateForProfit campaign, we have globally suspended our Facebook and Instagram activity, including advertising and non-paid content, until the end of July,” Play Station said in Statement, To GamesInd Industries.Biz. “We stand to work (and play) together for good.”

Organized by the National Association for the Advancement of Colored People (NAACP), the protest boycott was launched after the US president decided not to remove controversial posts by Facebook, the New York-based Anti-Defamation League and many more nonprofits. . Donald Trump. Several popular brands such as Coca-Cola, Honda, Unilever, Mozilla and Verizon have already announced that they will not post any advertisements on Facebook throughout the month of July.

Facebook CEO Mark Zuckerberg is surprised by the ongoing protests. In Report good By information, Zuckerberg was quoted as saying that the boycott is more of a “prestigious and a companion issue” and also commented that “I guess all these advertisers will be back on stage soon.”

On the official page of #StopHateForProfit The campaign, Organizers suggest that Facebook gave “permission to incite violence” against those who voiced against racial justice prevalent in America. He also said that the social media giant has “ignored the suppression of voters.” He believes that since 99 percent of Facebook’s revenue comes from advertising, companies should remove the advertisement from the platform and join the protest.