A useful landing page is a key to any successful online marketing. You may have everything figured out, but without a good landing page, your online business is bound to fail. Your website landing page should always be on your top priority list despite being the last step of your online advertising campaign. You have to ensure that the page can successfully convert visitors into buyers. The process can be challenging but straightforward if you follow the right rules and tips. Here is a look at them.
The page should be organized
It is all about simplicity. It is a matter of creating a well organized and designed page that includes all the essential elements and integrating them well. These include;
A hard to ignore headline – Ensure that the headline matches your ad Make it simple and comprehensible. The message on the heading should reflect the rest of the page content to avoid confusing readers.
- Meta description – A Meta description gives your readers a brief overview of what they are about to read. Make it concise and clear.
- Image; do not forget to add some high-quality photos. Some individuals love pictures more than reading. Make the image simple though. It should not distract them from the landing page text. Make it attractive to the eye too.
- Offer your credentials; a landing page gives the visitors an impression of you. If you have won any awards, it won’t hurt to show them. If you have social media, platforms, let them know. Also, make the page shareable.
- Add a call to action; do not forget to remind them to try out your products or services at the very end of the page. Make it eye-catching and convincing. The best way is to make it visible by using bright colors. Be creative.
Make it user-friendly
The page should be easy to navigate and even better, make it mobile friendly. Most individuals use their phones more than computers. They will have the gadgets wherever they go, and you, therefore, want to try and make the page easy to load on phones. These can double your conversions. Make it fast loading and ultra clickable.
Make it minimal
Do not overdo things. You want to keep the [age as natural and clean as you can. Minimize distractions such as pop-ups as they can be a turnoff. Only give the necessary information that can help encourage and convince the readers to subscribe or convert. Just add simple details to guide them through the rest of the website. You can use bullet points for clear and use keywords to let the visitors know that whatever they are looking for is precisely what you are offering.
Do not be afraid of adding trust badges on your landing page. These are logos of any well-known individuals or businesses that you have worked with in the past or any recognition you may have received or any known coalitions and groups you are a member of. These are essential for endorsing your skills and trustworthiness.
Building a good landing page can be overwhelming, but you do not have to do it all by yourself. Hiring a digital marketing agency is the easiest way to go about it. Let the agency deal with that, and you can focus on working on other things to keep your firm going. Cardinal Digital Marketing has all the skills and expertise required to design a successful landing page. Contact us for more information and let’s get started.