Microsoft has announced that it would discontinue its game streaming service Mixer on July 22. The tech giant plans to move over to Facebook Gaming and will transition Mixer’s content producers and users to Facebook Gaming, as per a report by Digital Trends.
Video game streaming has gone big in recent years, the big players in the market being Amazon’s Twitch and YouTube. It seems like Mixer has had difficulties while trying to create a foothold in the video game streaming market. Microsoft’s move to cancel the service altogether and move on to partnering with Facebook seems to be the one that may take its video game streaming to a broader base of audience, thus posing a challenge to Twitch. Also, as per the report, Facebook is not the only firm that Microsoft plans to join hands with. In its blog post, the Xbox maker said that it plans to work with different partners, platforms and communities in the coming years. It clearly points to the development of plans to spread out to various platforms through partnerships
According to Microsoft, the partnership is a key part of a broader effort Xbox and Facebook Gaming are embarking on. The streaming service may be being shelved, but Microsoft isn’t entirely saying goodbye to the Mixer technology. As per the report, the company plans to utilize “some of its underlying low-latency video streaming services, real-time interactivity, and other technology in its Microsoft Teams collaboration software”.
Mixer invited both the casual and the serious video game streamers to start streaming on the platform and start a community of their own. The service offered various programmers that it referred to as “crash courses” for the Mixer Academy. Viewers could support their favourite streamers by paying in Embers, a virtual currency.