Professional networking site LinkedIn has launched a new feature in India called Stories. The feature works pretty much like how it does on Instagram or WhatsApp. Stories on LinkedIn will allow members to publish photos and videos that are visible on their profiles for 24 hours and each Story post is 20 seconds long.
Specifically for India, LinkedIn has launched six localised stickers that can be used in these Stories. These stickers feature ‘Auto Rickshaw’, Jugaad’, the colloquial term for innovations or makeshift hacks; ‘Chai-Time’ signifying break time, ‘Cricket’ as a common obsession among the people, ‘India’ written in kitsch design that can double up as a way to highlight users’ ‘location’.
Users can tag other people on these Stories and also get to see who all have viewed this ephemeral posts on their profile. There is also an option to ask ‘Question of the Day’, that the company touts as an ice-breaker.
Besides Stories, LinkedIn has also announced a visual redesign. “The platform also introduced a new, streamlined search experience, which will for the first time introduce a blended search results page with defined recommendations organized by people, jobs, groups, companies, schools, content, LinkedIn Learning courses, and online events. This makes it much easier for members to surface the people, events, groups, and content they want, while helping them reach beyond their immediate network,” said the company in a statement.