Internet of Things (IoT) platform FanPlay has partnered with Microsoft India to use its cloud platform, Microsoft Azure. The company aims to leverage Microsoft Azure to enhance customer engagement experience on its platform. “Integration of Microsoft Azure on FanPlay will enable fans to experience sports and fitness activities in more interactive manner through the advanced wearable technologies with deep analytics and cloud,” said the company in a statement
FanPlay offers tips to help users realize their health and wellness goals and offer expert advice from sporting legends and coaches. The company claims that it offers customers a platform to interact with their favourite players in real time. Users are also said to recieve rewards from FanPlay sponsors.
For those unaware, FanPlay IoT platform has been deployed at the ongoing Indian Premier League (IPL) tournament to boost engagement with fans of Chennai Super Kings (CSK). The platform claims to help CSK team sense emotions of millions of its fans on a real-time basis during the 13th edition of IPL.