With music festivals to stop the coronovirus spread, the gaming world is booming for music lovers, with artists happy to make millions to become animated artists in virtual fields.

The trend has accelerated in recent weeks after ultra-popular Fortnite As a record-setting 12.3 million concurrent players entered their 10-minute set inside the game, performing rapper Travis Scott in an astronomical dream in a massive psychedelic astronaut.

According to the platform that has been an international gaming craze since its launch in 2017, more than 27.7 million unique players attended the Scott Show at its premiere and four Encore productions.

And in early May Fortnite launched a massive virtual party of DJs including Deadmau5 and Steve Aoki, which celebrated the milestone of 350 million registered players.

The epidemic did not signify artists turning into avatars – DJ Marshmello held a huge Fortnite concert in 2019 – but the world’s population is greatly urged or forced to stay home COVID-19 Have definitely seen this.

Accepting unfortunate circumstances Coronavirus Adam Arrigo – CEO of Wave, an entertainment technology company that has worked at DJ Jean-Michel Jerre’s concerts and is now working closely with artists including R&B singer John Legend – said the virtual show business “exploded” Done due to quarantine measures.

“It gives us an opportunity to really show people what values ​​are, both creatively and financially,” said Arrigo, who co-founded Wave in 2016.

‘Visual spectacle’
Virtual concerts on Fortnite or other gaming platforms, as well as streaming outlets such as Youtube Live or Twitch, Is a different, much more elaborate animal than many of the recently introduced music festivals Instagram or Facebook Live apps.

A musician himself, Arrigo told AFP that the virtual experience intends to take the audience “where I can find an avatar, or artists can take me on a journey – exactly when I feel like I’m a I go to the physical show. “

But he said the Wave is not intended to replicate an in-person concert, instead creating a “new experience” on “visual spectacle” and virtual interactions to take advantage of Tech.

The 36-year-old said, “You are not rude to the laws of physics or gravity, so you can do anything.”

These types of shows see artists transform into an avatar that uses computer vision and motion capture technology to mimic the performer’s live movements in real-time – “When they smile, their avatar smiles” , “Arrigo explained.

He added that it also provides a way for artists to reach fans, who can avoid concerts even in non-pandemic times for a variety of reasons, including ticket costs, travel time or introversion.

Pandemic rush
Beyond improving accessibility, virtual concerts provide a win-win situation for both artists and gaming platforms, said Dmitry Williams, a communications and technology scholar at the University of Southern California.

Artists can draw in potential fans who don’t usually come to a show, and sports publishers “get to engage with something fun and believable,” he said.

And the epidemic is a perfect moment for the market: most game developers are “treating the period the way they would traditionally see a useful market period,” said Williams, as an example of the Christmas shopping rush .

The music industry has played “unprecedented times” on repeat over the past two decades, ranging from the struggle for overhaul business models to the current epidemic in which artists and their crew, who rely on touring to survive, Stuck at home.

Arrigo believes that virtual music can provide a way to advance the industry, a “compliment” to live performances, once they return, for fans to enjoy and to earn income from artists for.

For now, income streams include ways to make the virtual concert experience “VIP” – buying virtual goods for your avatar, or sending a story of flowers in hopes they’ll interact with you.

Arrigo said ticket streams at different price points are an option to increase revenue.

‘physical relationship’
But can a virtual show, even a crack with mind-blowing effects and online social interaction at a lower price point, ever replace a flesh-and-blood performance?

Probably not, Arrigo says – adding this was never the goal.

“There are things that happen in a live concert that you can never have a virtual experience,” he said. “A feeling of, eg, a physical relationship with another human being.”

Virtual reality, he predicts, “is always going to be something that exists with real life.”


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