Playrix, the developer’s Homesports and Gardenaps, two highly popular games for Android and iOS devices, has been pulled by the UK’s advertising regulator for showing misleading advertisements. The developer has been accused of showing ads that are similar to the actual gameplay of these two mobile games. The Advertising Standards Authority (ASA) has banned the ads, stating that they were “not representative of the games they were sent to feature”. Both Homesports and Gardensides have more than 100 million downloads on the Google Play store.
Homespersons and Gardenseeps have a similar story that centers on the need to renovate the house or garden. But to complete the work, the user must complete the levels and earn the necessary “stars”. These are won by completing match-three types of mini-games – similar to the Bezelweed or Candy Crush Saga – that appear within the story. But the commercials produced much more complex, problem-solving gameplay. He presented users with right and wrong choices on each move, which would help his character avoid a trap, save another character or prevent a catastrophe.
In its defense, Playrix had argued that the gameplay featured in its advertisements was, in fact, between levels in both games, but part of advanced stages. But the ASA The ruling, First Reported The BBC, side with seven complainants, told the developer that the advertisements should not be used again. According to a sensor tower Report good, By November last year, both Homescape and Gardenshed had crossed $ 1 billion (about Rs 7,330 crore) in lifetime revenue.
Playrix’s pop-up ads were appearing regularly on Instagram and Facebook and as part of in-app promotions on other Android and iOS third-party applications. They have also had some knockoffs with other developers, using “Help Her Escape” puzzle gameplay ads to lure users into downloading games that were very different in experience.
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