Rovio Entertainment launched a new puzzle game Small Town Murders aimed at more than 35 women on Wednesday in its latest attempt to reduce its dependence on Angry Birds.

The Finnish firm’s new game combines a Murder Mystery tale with so-called match three puzzles, a gaming trend that was originally started by the Kings in 2012 Candy crush Saga

Rovio Have sought to diversify before releasing three games which were not Angry birds Themed since 2015, but none became a global hit like the 2011 blockbusters.

“We see Small town murder The game as an opportunity to expand our portfolio for different types of players and to tell different stories, ”said Mika Tams, head of Puzzle Studios at Rovio.

Rovio, which was listed in 2018, has been consistently earning quarterly sports revenue of around 60 million euros (about Rs 514 crore) over the years, mostly from Angry Birds games.

But the rising cost of marketing and earnings has been affected by it 5G Gaming platform Hatch Joe Rovio has not garnered interest among investors he expected.

So far, Rovio’s games have been targeted at children, but it is now targeting adults with more money to spend on game purchases, such as extra tricks or playing games.

Thames told Reuters, “Women 35 and older are the main target audience of our puzzle studio. We have seen that women in this age group play these types of games the most and usually spend money on sports. Opportunity. ” .

© Thomson Reuters 2020

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